Dirt Devil Vacuum Quick Overview
No other hand held vacuum cleaner matches the Dirt Devil. It comes in two main types, power for homes and RV for mobile homes. But many people use it in their car. There are larger vacuums and carpet cleaners sold under the same brand name.
Dirt Devil has its roots in a company founded in 1905. A vacuum called the Cyclone was first patented by Royal Manufacturing. 25 million of these vacuums have been sold. When they first were sold they had metal cases.
Royal Manufacturing turned to plastic cased vacuums in 1980. This line was marketed as the Royal Dirt Devil. Royal gradually dropped from the name. The short name stuck|It became known by the shorter name.
A separate Royal line is still sold. These vacuums are more expensive and better built. The company isn’t known as Royal, however – they use a new name. That name is TTI Floor Care North America|It’s TTI Floor Care North America. TTI is an abbreviation for Techtronic Industries which is a company in Hong Kong that makes other vacuum cleaners like Hoover. It’s not uncommon for this to be the case in the modern business world. Companies merge into one|A parent company buys up competing companies. Then those companies continue to operate under various brand names. The separate brands continue to improve. This happens because companies want to keep leveraging successful products.
From 1995 to 2005 the Dirt Devil had a distinctive and well-known slogan. It was nothing escapes the power of a Dirt Devil|Nothing escapes the power of a Dirt Devil could be repeated by people. In 2005 that slogan was retired in favor of a new slogan Fight Dirty. It’s not as catchy.
The Dirt Devil Hand Vac was introduced in 1984. It stirred up the dirt so the vacuum could pull it into the unit. For hard to reach spots it had a hose. It sold over 25 million units, more than any other hand vac had ever sold in the United States. That brought in money which made future innovation possible.
11 years later, 1996, an upgraded model was introduced. The Dirt Devil had gone ultra and called it the Ultra Hand Vac. It was more powerful than ever with a fold up hose. Retailers still carry it.
In 2005 Dirt Devil began selling its classic model. The distinctive red classic had a HEPA filter and a cup to collect the dirt. That meant it was bag-less|It needed no bag. Bags are a pain.
Dirt Devil is a popular brand that shows no signs of becoming obsolete.
